Marketing with a small budget?

Sounds like an oxymoron right, like jumbo shrimp? Well, I started thinking about that. Is it possible to do legitimate marketing on LOW to NO budget. It was then that I realized, I do that everyday for my clients. But I have never used it as a platform to market my business. I never thought about giving that knowledge away. Well that is exactly what I am going to do.

Last week I was talking with Scott Airitam, Chair of the Rowlett Chamber and President of Scott Airitam's Leadership Systems, LLC., the conversation was about projects we are working on and he asked me what I was doing. I told him I am speaking at the Rowlett Business Luncheon next month and my topic is on, you guessed it, marketing on a small budget. The title of the event is “Marketing with a goose egg or very little bacon”.

He looked at me kind of funny and then said “I love that, how did you put those two things together.” I didn’t have an answer for that. My ideas come at different times and once I start that creative process I really don’t know where it comes from but it does. 

Goose Egg Marketing was born. The idea behind this venue is not necessarily free marketing, although that is considered a jewel, but low cost, effective, marketing. So, as I roam the web and come across services and products that would help my clients then I will post those for potential clients to view and determine what is best for them. There will be a ranking system that I will provide. The ranking is based on time, cost, and effectiveness. The Egg Rating will help you determine, from my opinion, if this resource is deemed valuable.

The Goose Egg Marketing website should go live here in the next few days. Each week I will add a tip or a resource that I consider worth your time to evaluate and see how it might benefit your marketing efforts.

So flock on over to www.gooseeggmarketing.com.

Where “Marketing with a small bill” is our motto.

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